Born and raised in North London, Adam holds a diploma in Creative and Digital Media which he received after undergoing a Sound Engineering apprenticeship. Work experience in retail, sports and finance has allowed Adam to develop a broad range of skills that he has been able to directly translate into the music industry. Adam also holds a Level 4 diploma in Music Production and Sound Engineering from Point Blank Music School where he is also studying towards his degree in Music Industry Management. The combination of his education and work experiences has provided him with a wealth of knowledge and an understanding of how artists work through the creative process.

Adam manages the career progression and day to day activities of producer Dasin Rasheed and Rex as well as working closely with the other team members to streamline the overarching company strategy.